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2011-2012 Graduate Studies Bulletin [Archived Catalog]
Advertising, B.A.J.M.C.
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Learning Outcomes
Students graduating from the Advertising, B.A.J.M.C. program will be able to …
- Demonstrate the ability to conduct research, gather information, write clearly and correctly and present relevant news or persuasive information at a professional level. Curriculum: JOUR 304, JOUR 465, JOUR 531, JOUR 545
- Think critically, creatively and independently; evaluate their own work and the work of others for accuracy, fairness, clarity, style and correctness. Curriculum: JOUR 201, JOUR 202, JOUR 328, JOUR 368
- Understand the history of journalism and mass communications, the diversity of groups in a global society in relationship to communications and the role of journalism and mass communications in society. Curriculum: JOUR 328, JOUR 368, JOUR 566; JOUR 201, JOUR 202, JOUR 328, JOUR 368, JOUR 465”
- Understand the ethical concepts, legal implications, considerations and practices that guide the mass media professions. Curriculum: JOUR 201, JOUR 202, JOUR 303, JOUR 328, JOUR 368, JOUR 566
- Demonstrate the ability to apply tools and technologies appropriate for the production, editing and presentation of visual, aural, textual or other media content. Curriculum: JOUR 202, JOUR 304, JOUR 436; JOUR 531, JOUR 545, JOUR 566
- Apply basic numerical and statistical concepts and methods appropriate for the communications professions. Curriculum: JOUR 304, JOUR 465,JOUR 531, JOUR 545, JOUR 565
Curriculum
See School of Journalism and Mass Communications for entrance and progression requirements.
- General Education and Minor Requirements (90 hours)
- Journalism and Mass Communications Core Courses (required of all majors)
- Additional Required Courses
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Degree Requirements (126 Hours)
1. General Education and Minor Requirements (90 hours)
(Advertising, Public Relations, and Visual Communications Majors)
Twenty-four or more of these hours must be at or above the 300 level. In addition, sequences may limit or exclude courses in certain areas. Sixty-five of the 90 hours must be in the liberal arts and sciences as defined by the Accrediting Council on Education in Journalism and Mass Communications. One additional ENGL course
Humanities and Fine Arts (9 Hours)
Social and Behavioral Sciences, History, Business (30 Hours)
Natural Sciences, Numerical/Analytical Reasoning, Foreign Language (18 Hours)
Seven hours natural science chosen from the following fields to include one 4-credit laboratory science course from:
STAT 110 and one of the following options:
Additional hours from natural science or numerical/analytical reasoning or foreign language:
Foreign Language:
Students shall demonstrate in one foreign language the ability to comprehend the topic and main ideas in written and, with the exception of Latin and Ancient Greek, spoken texts on familiar subjects. This ability can be demonstrated by achieving a score of two or better on a USC foreign language test. Those failing to do so must satisfactorily complete equivalent study of foreign language at USC. Course work equivalent to university foreign language course work at or above the 121 level will apply toward the journalism degree. If USC foreign language courses numbered 109 and 110 (or 111) are taken to meet the University’s proficiency requirement, a maximum of 4 hours will apply toward the journalism degree. Minor (18 Hours)
A student in the School of Journalism and Mass Communications must complete a minor consisting of 18 credit hours of prescribed courses. The minor is intended to develop a coherent basic preparation in a second area of study. Courses applied toward general education requirements cannot be counted toward the minor. No course may satisfy both major and minor requirements. All minor courses must be passed with a grade of C or better. For descriptions of specific minors, students should consult the department in which they wish to minor for a list of courses. A minor form must be completed by the end of the freshman year and approved by the school. Electives—nonjournalism (0-3 Hours)
2. Journalism and Mass Communications Core Courses (12 Hours)
3. Additional Required Courses for Advertising (24 Hours)
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